Our Story


Our mission

is to empower bystanders to save lives by equipping them with the resources necessary to respond to medical emergencies

We value

preparation and empowering others

Our vision

is to transform bystander administered first aid, forever

Our team

is comprised of medical professionals, military veterans and software developers

  • Jeffrey Gerstner CEO
  • Jason Gotham President
  • Joseph Bart Medical Director
  • Matt Pelak Director of Business Development
  • Seth Goldstein Director of Training
  • Chris Strattner Director of Product Development
  • Guy T. Gioeli Director of Product Implementation
  • Cody Heitschmidt VP of Sales and Marketing
  • Joshua Ray Creative Director
  • Mary Stewart Communications Director
  • Matt Ort Account Executive East Region
  • Kirk Carlson Account Executive Midwest Region

Jeffrey Gerstner



Expertise and Experience | Jeff Gerstner has more than 13 years in the medical device industry as a sales force executive. As the V.P of Sales for Nuvasive, Inc., Gerstner developed the Northeast region's sales team, field marketing team, and surgeon training facility. Under Gerstner's leadership over the course of seven years, he grew revenues from $4m to over $125m, while maintaining the highest gross margins for the entire organization during his tenure. Gerstner developed a team of experts who were responsible for training over 500 surgeons in the first two years of operation of Nuvasive's world-class surgeon training facility in Paramus, NJ.

Education | Gerstner is a graduate of Nazareth College in Rochester, NY.

Jason Gotham



Expertise and Experience | Jason Gotham has more than 15 years of experience within the healthcare industry. In 2012, Gotham co-founded Empire Medical Systems, a medical device distributorship specializing in spinal surgery. Prior to co-founding Empire Medical Systems, Gotham worked for Lanx where he served as Director of Surgeon Education. Previously, he was a top performer for NuVasive and Novo Nordisk. During his tenure he held several positions including sales consultant, specialty sales and sales management. Prior to entering the sales arena Jason worked as a Physical Therapist specializing in Orthopedics & Sports Medicine. Family is central to Gotham's life. He currently resides in Victor, NY with his wife Colette and their three children, two sons and a daughter.

Education | Jason holds a Master's Degree of Clinical Science from Ithaca College.

Joseph Bart

Medical Director


Expertise and Experience | Dr. Joseph Bart is a board certified Emergency Medicine (ACEP) physician with specialty training in EMS and Tactical Medicine. He currently works as an attending in the Emergency Department at the Erie County Medical Center. He is also the Director of EMS operations for the UB|MD EMS Division and the associate director of the EMS fellowship through SUNY at Buffalo. Dr. Bart is a subject matter expert and instructor for EMS special situations, response to high threat law enforcement scenes and tactical medicine. He currently provides operational expertise and field care with several special operations teams in Western New York. Dr. Bart is a member of the Tactical Emergency Medicine Section of the American College of Emergency Physicians (ACEP) and a certified medical director through both the National Association of EMS Physicians (NAEMSP) and CONTOMS. He has lead major EMS educational updates and protocol modifications for other regional and NYS state committees.

Education | Bart completed his residency at the State University of New York (SUNY) at Buffalo and received his fellowship training in EMS through SUNY at Buffalo.

Matt Pelak

Director of Business Development


Expertise and Experience | Matt Pelak is currently the International Operations Chief at Team Rubicon, a non-profit that utilizes the skills and experiences of military veterans to deploy emergency response teams to natural disasters. Pelak's career in emergency response and the military spans over 20 years and 5 continents. His career as a paramedic has taken him from busy urban environments in the US to the jungles of Papua New Guinea and other remote locations. He has over 15 years of service in the Army on active duty and in the National Guard with deployments to Iraq and other high threat locations, and is currently serving as a Long Range Surveillance team leader in the TX National Guard. Pelak has worked as a contractor for the US State Department's Diplomatic Security Service in Iraq, as well as a military skills trainer in Africa.

Education | Pelak is a graduate of Harvard University's National Preparedness Leadership Initiative, is adjunct faculty at the National Center for Security and Preparedness, and he appears regularly as a subject matter on MSNBC, CBS, and Al Jazeera America. Pelak's writings have appeared in the New York Times, Huffington Post, and Defense One. Pelak is a graduate of Harvard University's National Preparedness Leadership Initiative, is adjunct faculty at the National Center for Security and Preparedness, and he appears regularly as a subject matter on MSNBC, CBS, and Al Jazeera America. Pelak's writings have appeared in the New York Times, Huffington Post, and Defense One. 

Seth Goldstein

Director of Training


Expertise and Experience | Seth Goldstein is a Career Firefighter/Paramedic in Poughkeepsie, NY. Mr.Goldstein earned his EMT-Basic in 1997 and his Paramedic Certification in 2000.Mr. Goldstein has worked as a Paramedic for various agencies in NYS and for the Denver Paramedic Division. During his tenure in the commercial ambulance industry, he held the positions of QA/QI Coordinator, EMD Dispatcher, Communications Manager, Operations Manager and, left commercial EMS as the General Manager of an agency with 200 employees answering 60,000 calls for service annually. Goldstein left commercial ambulance work to become a full time EMS Educator; earning his NYS Certified Instructor Coordinator credentials and eventually running two Community College-based EMS Programs in 5 years. Since 2009 Goldstein has been on staff at the National Center for Security & Preparedness (NCSP) as a Subject Matter Expert (SME), helping develop and deliver courses such as Advanced Active Shooter, TECC for Law Enforcement, TECC for EMS, and Responding to Mass Casualty Incidents. He is the lead SME for both the winter and summer versions of EMS Special Situations. In his current position as a Firefighter/Paramedic, he is nationally certified as an structural firefighter and holds NYS certifications for auto extrication, and is a Confined Space Rescue technician. In 2013, Goldstein was selected by NYC Medics to join a group tasked with assisting the Kenyan Council of EMTs (KCEMT) with the development of the first Paramedic Program in East Africa. Through the work of this group, ACLS and PALS are now the standard of care in major hospitals throughout Kenya, and Paramedic Program development continues with growing support from the Kenyan government.

Education | Goldstein earned a Bachelor's Degree in Environmental Studies from Binghamton University.

Chris Strattner

Director of Product Development


Expertise and Experience | Chris Strattner began his career in Emergency Medical Service in the late 1980's. Working as a paramedic in New York City during the height of drug-related violence, he helped train military medics in the management of gunshot wounds and other trauma. He made the move to a suburban New York police department in 1997, and remained an active paramedic in Newark, NJ. After spending five years as a police SCUBA diver in Westchester County, NY, he transferred to a police department in Rockland County, NY and was assigned to the SWAT team. After completing both SWAT training and TEMS training (CONTOMS), he was sent around the world to train in police special operations tactics for dealing with the wounded: first with the FBI, then with the Department of Defense Uniformed Services University of Health Sciences and the Israeli YAMAM, the elite counter-terrorism unit of the Israeli Border Police. Since 2004, he has been instructing SWAT and civilian medics in tactics for dealing with violent events. In 2010 he was picked up by the National Center for Security and Preparedness (NCSP) to work on developing programs to foster the integration of police and Fire/EMS responses to active violence events and later took over the NCSP mass casualty response training program.

Education | Strattner holds a Bachelor's Degree from Colombia University in Cognitive Psychology. He specialized in human performance under stress, specifically perception errors and memory formation during critical incidents. Strattner went on to earn a Juris Doctorate from Seton Hall School of Law. He occasionally lectures on the law surrounding police special operations and emergency medicine.

Guy T. Gioeli

Director of Product Implementation


Expertise and Experience | Guy Thomas Gioeli started his EMS career in 1992 after joining the U.S Navy. Gioeli trained in Coronado at the Naval Special Warfare School and was assigned as a platoon corpsman with 1st Recon Company/1st Marines. He trained in airborne and amphibious small unit tactics with a focus on advanced battlefield trauma management in austere environments. Gioeli deployed with JTF6 and to the Middle East with the 11th Marine Expeditionary Unit/Special Operations Capable as a corpsman and an assistant team leader to an 8-man reconnaissance team. After leaving military service Gioeli returned to his hometown of Schenectady, NY, where he became a career Firefighter/Paramedic attaining the rank of Captain. He served as the department ACLS, PALS, PHTLS, ATLS instructor and in leadership roles HAZMAT Specialist and Urban Search and Rescue Team. In 2010 Gioeli created the first Tactical Medic program in partnering with the Schenectady Police Department SWAT team. Gioeli trained medics assigned to SWAT teams throughout the Capital District of NY. Gioeli was the lead instructor for new police recruits and EMS training at the Zone 5 Police Academy. Passionate about instructing others, Gioeli works as a clinical adjunct instructor for Hudson Valley Community College EMT and Paramedic programs and Albany Medical Centers. Since 2013 Mr. Gioeli has been on staff with the National Center for Security and Preparedness Training Center (NCSP) as a Subject Matter Expert (SME) helping in the development and delivery of courses such as Advanced Active Shooter, TECC for Law Enforcement and EMS, response to Mass Casualty Incidents, Special Situations for EMS and Team Tactics for Patrol Officers.

Education | Gioeli began his schooling with the Naval School of Health Science. Was then sent to the Navel Air Station in Jacksonville, FL to study advanced trauma management at the University Hospital while working in the acute care clinic.

Cody Heitschmidt

VP of Sales and Marketing


Expertise and Experience |

Cody Heitschmidt was born and raised in Hutchinson, KS.

After high school he enlisted in the Marine Corps where he served for 4 years as a Special operations capable Reconnaissance team member and Marine Corps Sniper.

In 1998 he left the Marine Corps and worked for 2 years for Koch Industries in the Gas and Oil Operations division. While employed at Koch he started a hunting and fishing guide service and quickly realized he liked most aspects of starting businesses and growing them compared to working in large well established corporations.

In 2004 He sold the outfitting business and joined his wife in starting a web design company that quickly morphed into a full service advertising agency serving clients in 20+ states and internationally. In 2008 he and his wife sold that agency and Cody began a consulting career where he developed the marketing and sales strategies for dozens of companies around the world.

In 2013 one of his consulting clients asked him to take a full time role as Chief Marketing and Sales Officer to develop and deploy a marketing and sales team in the education sector. During this stint he convinced Double Robotics that there was an education market for their emerging product and grew it to become their largest sector in 18 months of controlling all education sales. In July 2015 Double Robotics offered Cody full time position to grow their education sales world wide and he accepted.

As education sales grew and staying true to the start up world, in Jaunary 2016 Double Robotics also tasked Cody with developing and administering their channels sales throughout North America and expanding sales through resellers and distribution while still protecting a valuable direct sales market.

Cody has been married to his wife Tamara for 21 years and has a 20 year old daughter Baylee and a 18 year old son Chance and a energetic puppy named Paris.

Education |

Joshua Ray

Creative Director


Expertise and Experience | Joshua Ray directs the creative vision of the Mobilize Rescue Systems brand. Ray lead the app development of the Mobilize Rescue Systems, in addition to creating the 1300+ unique pages within the algorithm contained in the app.

Education | Ray earned his BFA in Communication Design from the State University of New York College at Buffalo.

Mary Stewart

Communications Director


Expertise and Experience | Mary Stewart engages in the development and execution of the marketing & communications strategies at Mobilize Rescue Systems, with the purpose of spreading the word about the system that will empower bystanders to save lives. Stewart holds an MBA from Southeastern University and earned a BA in Communication at Roberts Wesleyan College.

Matt Ort

Account Executive East Region


Expertise and Experience | Matt Ort is a Doctor of Chiropractic, and is currently pursuing an Entrepreneur and Innovation MBA from Clemson University in Greenville, South Carolina. Ort earned a degree in Biology with a concentration in pre-med from Nazareth College in Rochester, New York, where he was also a member of the Men's Lacrosse team. As a Doctor of Chiropractic, Ort became a Nike Golf Performance Specialist, a Fellow of Applied Functional Science, and he has had the pleasure of working in the private golf industry for the past four years. He has worked as the Director of Health, Wellness and Recreation at The Cliffs, and is the Membership Director at Champions Retreat Golf Club. He currently resides in Augusta, Georgia.

Kirk Carlson

Account Executive Midwest Region


Expertise and Experience | Kirk began his career in the fire service at the tender age of 15 through the Boy Scouts Explorer program. After several volunteer and part time positions with local fire departments, he began his professional career in the fire service in 1998 as a full time Firefighter/Paramedic in the City of Hazel Park, MI. In 2002 he left the Hazel Park Fire Department and joined the City of Detroit Fire Department as a Firefighter. In 2007 while working as a firefighter in Detroit, he founded a tier 2 automotive supplier, providing custom visual and magnetic displays to the automotive and manufacturing industry. He joined the Mobilize Rescue Systems team in October of 2016 as an Account Executive, responsible for customer and re-seller acquisition, sales, and training. He resides in suburban Detroit with his wife Shannon and their three Children. Kirk holds a Bachelors Degree in Fire Safety and Engineering from the University of Cincinnati. He enjoys all things outdoors, especially saltwater fishing.